Leadership training for technical managers

This 60-min program teaches you how to avoid the 5 pitfalls of over-thinking so that you can decide and move on.

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Hi, I’m Shelley!

The founder of Blue Fjord Leaders and a recovering overthinker. I'm also an Inc. Magazine top 100 leadership speaker and one of eight engineers worldwide who is a Certified Speaking Professional (CSP),


Shelley Row, PE, CSP, is a professional engineer and former government and association executive. Her book, Think Less Live More: Lessons from a Recovering Overthinker is available for purchase on Amazon.

Row is a recognized expert in transportation programs, management, and ITS. She is widely-known within the transportation community for her leadership, vision and organizational skills as well as for her interpersonal communication and public speaking skills. Ms Row had a distinguished 29-year career, including 21 years with the U.S. Department of Transportation where she served as the Director of the Intelligent Transportation Systems (ITS) Joint Program Office. She also served as FHWA’s Director for the Office of Transportation Operations. Additionally, Ms. Row was the Associate Executive Director for the Institute of Transportation Engineers (ITE) and led the highway safety improvement program for the Texas Department of Transportation.

Do you know the 10 Management Skills every technical manager should know?

Learn how to communicate technical topics to a non-technical audience

Find out how Shelley works directly with organizations to engineer better technical leaders