About this webinar course

Regardless of position, there are people inside and outside the organization who count. They hold an unusual sway over the trajectory of your agency, office or unit.

Do you know who they are? And, do you know their interests?

If not, you risk wasting time and energy on strategies that don’t stand a chance. It’s time to bring these forces you’re your awareness. These influences are about much more than just the data.

For example:

  • Who influences your boss inside and outside the organization?
  • Who enables your agency to exist like a big client or legislators?
  • Who are the influential people in your industry who sway opinion?

Learning Objectives:

·      Consider those who enable your organization to exist.

·      Recognize the most influential people and organizations that impact your own.

·      Identify the most influential people in your industry.

·      Pinpoint the organizations or associations who wield considerable influence.

·      Create a plan to get to know the most important influencers who impact your organization.

Select a pricing plan and sign up

$15.99

Pre-recorded webinar pricing

Shelley Row

Hi, I’m Shelley.


The founder of the Blue Fjord Leaders, an Inc. Magazine top 100 leadership speaker and one of eight engineers worldwide who is a Certified Speaking Professional (CSP), Shelley Row, PE, CSP, is a professional engineer and former government and association executive. Her book, Think Less Live More: Lessons from a Recovering Overthinker is available for purchase on Amazon.

Row is a recognized expert in transportation programs, management, and ITS. She is widely-known within the transportation community for her leadership, vision and organizational skills as well as for her interpersonal communication and public speaking skills. Ms Row had a distinguished 29-year career, including 21 years with the U.S. Department of Transportation where she served as the Director of the Intelligent Transportation Systems (ITS) Joint Program Office. She also served as FHWA’s Director for the Office of Transportation Operations. Additionally, Ms. Row was the Associate Executive Director for the Institute of Transportation Engineers (ITE) and led the highway safety improvement program for the Texas Department of Transportation.